Browse Case Studies by
Case Studies in
- Corporate Governance
- Corporate Social Responsibility
- Economics
- Enterpreneurship
- Finance, Accounting & Control
- Leadership
- Marketing
- Organisational Behaviour / HRM
- Social Entrepreneurship
- Strategy
- All Case Studies »
Concept wise Case Studies
- Business Models - Vol. I
- Growth Strategies - Vol. II
- Turnaround Strategies - Vol. I
- New Age Marketing - Vol. I
- Competitive Strategy - Vol. III
- » All Concept wise Cases
Industry wise Case Studies
- Information Technology
- Energy and Utilities
- Travel agencies and services
- Printing and Imaging Equipment
- Advertising
- » All Industry wise Cases
Region wise Case Studies
Corporate Strategies Case Study
Case Title:
YouTube versus MySpace - Google's Dilemma
Publication Year : 2006
Authors: Amish Shah, Joel Sarosh Thadamalla
Industry: Digital Media & Entertainment
Region: US
Case Code: COS0058A
Teaching Note: Not Available
Structured Assignment: Not Available
OR
Abstract:
Both, MySpace.com and YouTube.com were the front-runners in the ‘user generated content’ Web site category, which witnessed a significant growth in the year 2005-06. Google, the Web search giant, signed a revenue sharing deal with MySpace in August 2006. MySpace owned by News Corp, was the number one among social networking Web sites. In October 2006, Google announced acquisition of YouTube, the leader in free video hosting and sharing Web sites, in a $1.65 billion stock deal.
Google also had presence in social networking Web site category through Orkut.com and shared a small market share in the free video hosting and sharing Web site category throughVideo.Google.com
The race to gain maximum number of eyeballs had brought MySpace and YouTube into competition with each other. Analysts wondered whether Google’s deal with YouTube would lead to conflict with MySpace and intensify business rivalry. With interests in both the Web properties, how would Google strike a balance of interests to leverage significant returns, or keep the conflict of interests away?
Pedagogical Objectives:
- To discuss the Corporate Strategy and Conflict Management
- To analyse the impact of Business Rivalry and Emergence of a New Business Model.
Keywords : Google; You Tube; MySpace; News Corporation; Video Sharing and Hosting Web site; Corporate Strategies Case Study; User Generated Content; Social Networking Web site; Web Search Engine; Internet Advertising; Emerging Media Opportunity; Corporate Strategy; Conflict Management; Game Theory; Competitive Strategies; Diversification Strategy; Mergers and Acquisition
